Defining what makes you unique


Brand strategy can often be over complicated, but in essence the purpose is to create a clear answer to a few simple questions. What makes you unique, what do you stand for and why should the audience care.

A clearly defined strategy will give a clear direction for your brand and inspire your team for the future.

By defining what makes you unique, your purpose and the needs of your audience, we create the architecture for successful creative, based on research, clear objectives and intelligent thought.


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"The best thing about Conductor is that you do what you say you’re going to do. Deliver high quality work, to an agreed schedule with clear and reliable communication."

Will Miles
Managing Director, Chapeau! & Velobrands

“Conductor have delivered a market leading website and helped to launch the KOO brand onto the global stage. They are a joy to work with, highly creative and they go above and beyond to ensure the best possible results”.

Ylenia Battistello
Brand Manager, Kask & Koo

"From the outset it was clear that Conductor were the right people to handle the Pelotan brand. Passionate and highly knowledgeable about cycling without even the faintest whiff of elitism; the team delivered an incredibly high quality suite of assets and were very helpful in shaping the direction of our brand"

Tom Austen
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