Discovering your purpose


We believe that the deeper we understand your brand, the more successful our collaboration will be. We dedicate ourselves to living in your skin, analysing your service or product, benchmarking the competition and assessing the market. We aim to get to the heart of your ambitions and fully understand your distinct audience.


We begin with our own research, including an audit of your current brand. We conduct market research to create useful insights into the landscape, the audience and your competitors.  


We conduct a brand workshop, asking the questions that illicit those important kernels of knowledge that you may not recognise as vital. We uncover the functional and emotional benefits of the brand, how you perceive yourself and vitally the needs of your audience and what they need to see in you.


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“Conductor’s approach is considered, thorough and highly creative. They understand the cycling audience better than any other agency and developed insights that will drive our business on for countless years to come.”

Ryan Georgiades
Managing Director, Yellow Jersey

"From the outset it was clear that Conductor were the right people to handle the Pelotan brand. Passionate and highly knowledgeable about cycling without even the faintest whiff of elitism; the team delivered an incredibly high quality suite of assets and were very helpful in shaping the direction of our brand"

Tom Austen

"The best thing about Conductor is that you do what you say you’re going to do. Deliver high quality work, to an agreed schedule with clear and reliable communication."

Will Miles
Managing Director, Chapeau! & Velobrands
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