Discovering your purpose


We believe that the deeper we understand your brand, the more successful our collaboration will be. We dedicate ourselves to living in your skin, analysing your service or product, benchmarking the competition and assessing the market. We aim to get to the heart of your ambitions and fully understand your distinct audience.


We begin with our own research, including an audit of your current brand. We conduct market research to create useful insights into the landscape, the audience and your competitors.  


We conduct a brand workshop, asking the questions that illicit those important kernels of knowledge that you may not recognise as vital. We uncover the functional and emotional benefits of the brand, how you perceive yourself and vitally the needs of your audience and what they need to see in you.


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“Conductor have delivered a market leading website and helped to launch the KOO brand onto the global stage. They are a joy to work with, highly creative and they go above and beyond to ensure the best possible results”.

Ylenia Battistello
Brand Manager, Kask & Koo

“Conductor’s approach is considered, thorough and highly creative. They understand the cycling audience better than any other agency and developed insights that will drive our business on for countless years to come.”

Ryan Georgiades
Managing Director, Yellow Jersey

"From the outset, Conductor made a point of not just understanding the idea behind the event but also the message I wished to portray. As the ideas unfolded, their communication was not only clear & concise, but shock of all shocks when they said they would be in touch, they did - rare!"

Mark Thornton
Managing Director, Vitesse
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