Discovering your purpose
We believe that the deeper we understand your brand, the more successful our collaboration will be. We dedicate ourselves to living in your skin, analysing your service or product, benchmarking the competition and assessing the market. We aim to get to the heart of your ambitions and fully understand your distinct audience.
RESEARCH AND AUDIT
We begin with our own research, including an audit of your current brand. We conduct market research to create useful insights into the landscape, the audience and your competitors.
We conduct a brand workshop, asking the questions that illicit those important kernels of knowledge that you may not recognise as vital. We uncover the functional and emotional benefits of the brand, how you perceive yourself and vitally the needs of your audience and what they need to see in you.
"We needed a special team to deliver the vision for a brand new sports publishing property that would be enduring and engaging. The Road Book has been in brilliant hands and above all the guys at Conductor have been responsive and patient without ever compromising the quality of the creative."
"The best thing about Conductor is that you do what you say you’re going to do. Deliver high quality work, to an agreed schedule with clear and reliable communication."
"From the outset it was clear that Conductor were the right people to handle the Pelotan brand. Passionate and highly knowledgeable about cycling without even the faintest whiff of elitism; the team delivered an incredibly high quality suite of assets and were very helpful in shaping the direction of our brand"