Brand

Creating your distinct character

Brand

A brand is not a logo, it’s what people think of when they hear your name. It might be their experience with you, the standards you set, your personality or what you stand for. Effective branding shapes how people think about you.

STRATEGY

With a clear strategy in place we can create the world in which your brand lives; what you look like, how you communicate and how you inspire the audience.

NAMING

A name is an opportunity to establish your character from the off. Our naming process requires research, testing and a helping of faith in first instincts. From brands to products and services we have solid experience in naming.

PAINTING THE PICTURE

The visual identities we create are designed to inspire your distinct audience. We are specialists at creating full brand architecture, using digital, motion, environmental and physical design to build your world.

Through typography, colour palette, layout, illustration, iconography, motion and most importantly tone of voice, we bring brands to life.

STORYTELLING

We help clients articulate their story through memorable concepts and content. Whether through inventive websites, engaging films or unforgettable campaigns — we reach people through original creative that stands apart from the crowd.

Brand

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OUR IMPACT

“Conductor’s approach is considered, thorough and highly creative. They understand the cycling audience better than any other agency and developed insights that will drive our business on for countless years to come.”

Ryan Georgiades
Managing Director, Yellow Jersey

“Conductor have delivered a market leading website and helped to launch the KOO brand onto the global stage. They are a joy to work with, highly creative and they go above and beyond to ensure the best possible results”.

Ylenia Battistello
Brand Manager, Kask & Koo

"From the outset, Conductor made a point of not just understanding the idea behind the event but also the message I wished to portray. As the ideas unfolded, their communication was not only clear & concise, but shock of all shocks when they said they would be in touch, they did - rare!"

Mark Thornton
Managing Director, Vitesse
Some of our
Brand
work