Held at the iconic Goodwood Motor Circuit, Vitesse is a one day cycling challenge for a corporate audience with the aim of raising money for charity.

Working closely with the Vitesse organisers, we created the name, brand identity, sales material, website advertising, event branding.

Inspired by the 1950s golden era of motorsport, the brand transports the excitement and drama of racing into a cycling context.

To motivate the riders, a bespoke display typeface was created. Using the type and referencing iconic Dunlop advertising, a series of inspirational messages encouraged the riders to go as fast as they could.

To complement the typography, a distinctive Vitesse chequered pattern was created. The pattern was used on printed material and as a navigation tool to add depth to the brand identity.


From the outset, Conductor made a point of not just understanding the idea behind the event but also the message I wished to portray. As the ideas unfolded, their communication was not only clear & concise, but shock of all shocks when they said they would be in touch, they did - rare! The Vitesse branding has been very well received and helped to make the event a huge success. I genuinely could not recommend Conductor highly enough.

Mark Thornton

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