![](https://cdn.prod.website-files.com/62ff5603c7c5858967503551/6373a0aa3fd3205a5ffb2da9_upload-bd84400e-5fa0-47fc-b1fc-e0e0a268e8f3.webp)
Vitesse
Held at the iconic Goodwood Motor Circuit, Vitesse is a one day cycling challenge for a corporate audience with the aim of raising money for charity.
Working closely with the Vitesse organisers, we created the name, brand identity, sales material, website advertising, event branding.
![](https://cdn.prod.website-files.com/62ff5603c7c5858967503551/6373a11e2506204318347a04_04_upload-df0c2761-8f1e-49ab-b8a9-7e08e41f504b.webp)
![](https://cdn.prod.website-files.com/62ff5603c7c5858967503551/6373a36ec1edc07b8cc71da1_02_upload-952b8fcf-5d6d-4fc1-a2b0-ccbd3bba4262.webp)
Inspired by the 1950s golden era of motorsport, the brand transports the excitement and drama of racing into a cycling context.
![](https://cdn.prod.website-files.com/62ff5603c7c5858967503551/6373a416d7e86a6fe0622048_05_upload-b9602442-769c-4d09-8534-cb205e201c1e.webp)
![](https://cdn.prod.website-files.com/62ff5603c7c5858967503551/6373a15567f8a72b1b8b9c27_06_upload-e9725d61-93c4-4b6a-854a-9044d58b1b8d.webp)
![](https://cdn.prod.website-files.com/62ff5603c7c5858967503551/6373a16c458c67441d72362b_07_upload-842f78d9-512e-4f4d-ad10-748755406166.webp)
![](https://cdn.prod.website-files.com/62ff5603c7c5858967503551/6373a18d660cbf10396d9a44_07_upload-d0315710-d235-4ce9-be74-8c5380dc8cd4.webp)
To motivate the riders, a bespoke display typeface was created. Using the type and referencing iconic Dunlop advertising, a series of inspirational messages encouraged the riders to go as fast as they could.
![](https://cdn.prod.website-files.com/62ff5603c7c5858967503551/6373a4c3940b6ceb53e2bbb5_Type.webp)
![](https://cdn.prod.website-files.com/62ff5603c7c5858967503551/6373a1e72595667321293386_11_upload-8da3b653-b95e-4b69-a772-0656374cb581.webp)
![](https://cdn.prod.website-files.com/62ff5603c7c5858967503551/6373a1f2981f63847fdcf6ac_12_upload-ec567949-a294-4c97-851f-037f1f3d1857.webp)
To complement the typography, a distinctive Vitesse chequered pattern was created. The pattern was used on printed material and as a navigation tool to add depth to the brand identity.
![](https://cdn.prod.website-files.com/62ff5603c7c5858967503551/6373a2093fd3208b3dfb3dbb_13_upload-f68430bd-3c7e-4bd1-ac06-68d16fe49152.gif)
![](https://cdn.prod.website-files.com/62ff5603c7c5858967503551/6373a21884665205bb84db09_14_upload-acb0630d-6bf3-47c2-a28e-2176612a5a3e.webp)
OUR IMPACT
From the outset, Conductor made a point of not just understanding the idea behind the event but also the message I wished to portray. As the ideas unfolded, their communication was not only clear & concise, but shock of all shocks when they said they would be in touch, they did - rare! The Vitesse branding has been very well received and helped to make the event a huge success. I genuinely could not recommend Conductor highly enough.