For decades, TIME Bicycles have been producing some of the world’s finest carbon bikes using unique processes.
We collaborated with filmmaker Eric Wynn to capture the beauty of the process and distil it into a mesmerising short film. The film unpacks how a TIME bike is made; from the initial weaving of individual carbon fibre strands into complex bi-directional ‘socks’ using unique Braided Carbon Structures (BCS) process.
The film and campaign enjoyed global recognition, being featured across all major cycling publications such as Cycling Tips, Rouleur, VeloNews, Road.cc and many more. On YouTube, the film reached over 50,000 views within the first 3 days of launch.