The Long Run
The Clubhouse, a popular cafe destination in Putney originally branded and targeted at cyclists, noticed a significant increase from the running community as a meeting point or post-run coffee destination. A series of smaller run clubs were organically forming at the café which inspired The Clubhouse team to pitch an official run club to big brand names.
Introducing The Long Run, a run club hosted every Sunday at The Clubhouse in the lead up to the London Marathon 2026. In partnership with Very x Adidas, Truefuels, Sungod, Tortilla, Origin Coffee, Findarace, and Conductor, they developed a 14-week long run program designed by head coach and Olympic Triathlon Champion, Alistair Brownlee.
Our brief was to design an identity that acted as an extension of The Clubhouse branding.
Building on The Clubhouse’s signature Thames Blue and Flat White, we explored a grungy sport-core visual language by applying blurred logos, textured overlays and a warped grid graphic that recognised and celebrated the new running audience to the popular cafe destination.
The grid graphic was deconstructed, warped and reconfigured into different compositions, making it adaptable across different uses across digital and physical assets. From the website to gazebos, we crafted every marketing touchpoint for The Long Run, ensuring visual consistency and showcasing our expertise in the running community through a deliberate, thoughtful design approach.
With over 300 people joining in the first week, The Long Run has made a large noise both online and in the streets of South West London as runners flood the streets in their gifted Adidas kit.
To encourage loyalty, the sign-in link records people’s attendance which rewards them with exclusive prizes and perks from all of the partner brands.
