Rouleur Live 2024
Rouleur Live is the world’s greatest cycling show, an explosive celebration of cycling culture, jam-packed with stars of the peloton, cutting-edge tech, exciting brands and captivating on-stage content. In 2024, it was bigger and better than ever, and needed an exciting, vibrant identity to match.
We created a vibrant, expansive identity, based around 3D modelled typography and a suite of expressive colours and shapes. We paired this with a sophisticated, paired-back typeface and lockup, giving breathing room to the vivid colours and shapes.
From social and animated content, to physical signage and larger-than-life exhibition design, our identity needed to flex and be easily applicable in a vast range of outputs, while remaining fresh and exciting.
On the first night of the show, we hosted an afterparty, bringing together exhibitors and guests to gather and celebrate. We evolved the Live identity with a disco influence, chroming out the expanded 3D typography and pairing it with sleek silver-themed collateral. To mark Conductor’s 10th anniversary, we curated a special gift pack for guests, including Knog bike lights and a metallic silver-on-black poster.
