Classified Website
Classified is redefining drivetrain technology. We built a website to match.
More than just another component brand, Classified is leading a drivetrain revolution. With a product that and rethinks gear shifting entirely, their team needed a digital platform that could explain a radically new technology in simple, clear terms, connect emotionally with cyclists and support brands, dealers and distributors. We brought Classified's product ecosystem to life.
We designed a flexible, future-ready site architecture with storytelling at its core, combining product education, brand voice, and rider inspiration. Every page supports discovery, from component tech deep-dives to athlete insights and buying pathways.
What We Delivered
PRODUCT FIRST NAVIGATION
We split the experience into core riding disciplines, allowing users to immediately find the produc relevant to them, with layouts crafted to balance clarity with inspiration.
TECH TOLD SIMPLY
Powershift is a new concept with deep and detailed benefits. We broke that complexity down into a step-by-step manifesto, supported by clean visuals, motion, and modular explanations.
BRAND STORYTELLING
Professional athletes and cycling legends like Anna van der Breggen and Tom Boonen share what makes Classified different. These testimonials lend credibility and connect the brand with performance culture.
SUPPORT FOR EVERY CYCLIST
We built space for technical documentation, user manuals, and regulatory information — all easy to find and organized for riders, dealers, and partners. Tools like the Dealer Finder and B2B login make the site work harder for everyone.
The result is a bold digital platform that balances cutting-edge engineering with clean, rider-first UX. It’s clear, fast, and confidently minimal — just like the drivetrain it represents.