BikeFolder
Bike Folder is a digital superpower for bike owners, shops and brands. This service has made owning a bike more convenient, secure and enjoyable than ever before.
Following a successful launch in Norway, we evolved the brand toolkit, developed the brand character and streamlined the messaging with a view to better communicating the benefits of the software globally.
We developed a welcome pack and a series of animated videos that employ fun, simple motion graphics and copywriting that unpack the features effectively. The brand collateral now takes customers on a journey that invites them to learn more and properly comprehend the full benefits of BikeFolder.
BikeFolder is a feature heavy software solution with a myriad of benefits for owners, mechanics, retailers and brands. The messaging system and graphic language we have developed allows the brand to clearly communicate these features, no matter the level of detailed required.
BikeFolder, the first real superpower for the cycling industry.