Hup Hup Hup


To mark one of the high points in British cycling, the Yorkshire held, UCI Road World Championships, we created Hup Hup Hup.

The passion of cycling fans is unquestionable. From following every minute of a stage to spending hours crafting homemade flags to cheer on their heroes. We utilised the flag format to celebrate cycling, fans and passion.

We invited 9 leading designers & artists from around the world to create their own flag. Each with a connection to cycling or Yorkshire.

Sir Paul Smith
David Millar / CHPT3
Anthony Burrill
Taylor Phinney
James Ockelford
Death Spray Custom
Michael C. Place

During the World Championships, we partnered with Harrogate based North Brewing Co. to exhibit the flags in the North Bar and subsequently, Hup Hup Hup was exhibited at the 2019 Rouleur Classic in London.


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