Pelotan x EF x Rapha
It's very much against everything Pelotan stand for to encourage anyone to go pink, but the cycling sun protection experts have put that to one side for this very limited edition collaboration. Pelotan provides maximum protection whilst enabling peak performance — trusted at World Tour level by EF Education Nippo.
Rules are rules. The brand identity we created for Pelotan is still one of our favourite projects, so when they asked us to undo it all for a special Pelotan x EF Pro Cycling x Rapha collaboration we were livid. Placated with a box full of sun protection and smooth talking, we produced the revised pack artwork and release graphics for this exciting limited edition product.