Following the acquisition of RGT by Wahoo, we worked with the US based Wahoo marketing team to strategise, launch and build awareness of the Wahoo X indoor training platform.
We worked across a large number of outputs across their virtual & video based experiences and off-bike workouts (strength, yoga, wellbeing).
• Launch campaign strategy, concept, production and deployment
• Email marketing templates
• Podcast branding & social media content
• Campaign video production
• Event and virtual race branding and marketing comms
• Incentives & achievements branding and comms
• Pro-team partner activation campaigns and content
• Endemic cycling brand partner activation campaigns and content
• Influencer & ambassador strategy and activations
Full case study coming soon.